Direction A · Navy & Gold
The premium analyst
Restrained, editorial, authoritative — deep navy with gold, a serif display face, and a stylised candlestick chart drawn in his own setup language.
View concept →
Direction B · Cobalt & Lime
The bold editorial
Louder and younger — cobalt, magenta and acid lime with a big serif and a full-bleed image hero. Same brand DNA, very different volume.
View concept →
Signature · Motion
The loading animation
The golden-ratio cat drawing itself in from a Fibonacci spiral — the brand's one memorable moment, then it dissolves into the page.
Watch it → Video frames · ATitle cards — navy & gold
Agenda card, per-topic segment dividers and a lower-third overlay for the weekly member videos — in the Direction A palette.
View frames →
Video frames · B
View frames →
Title cards — cobalt & lime
The same video title-card system rendered in Direction B, so you can see how each direction carries through to the weekly updates.