The premium analyst
Restrained, editorial, authoritative — deep navy with gold, a serif display face, and a stylised candlestick chart drawn in his own setup language.
The bold editorial
Louder and younger — cobalt, magenta and acid lime with a big serif and a full-bleed image hero. Same brand DNA, very different volume.
The correction, in four charts
A long-form market update in the Direction A palette. Four charts that draw themselves as you scroll, with the levels arriving after the price line has finished.
The correction, in four charts
The same article and the same four charts in Direction B, with the palette carried into the data itself rather than sitting around it.
The loading animation
The golden-ratio cat drawing itself in from a Fibonacci spiral — the brand's one memorable moment, then it dissolves into the page.
Watch it → Video frames · ATitle cards — navy & gold
Agenda card, per-topic segment dividers and a lower-third overlay for the weekly member videos — in the Direction A palette.
View frames →Title cards — cobalt & lime
The same video title-card system rendered in Direction B, so you can see how each direction carries through to the weekly updates.